Prabhupada, The Nectar of Devotion, Vrindavana, October 28, 1972: ..Prema is love, and kama is lust. It appears similar. In the material world, lust is going on in the name of love. A boy loves a girl, a girl loves a boy, but actually the boy also wants sense gratification and the girls also want sense gratification. That is not love. As soon as there is any difficulty in sense gratification, immediately there is divorce.
So there is no love. There is only lust. In the material world there is no love. Therefore Caitanya-caritamrta Kaja, the author of Caitanya-caritamrta, he has distinguished between love and lust. He says, atmendriya-priti-vancha tare nama kama. When you want to satisfy your senses, that is called lust. Krsnendriya-priti vancha dhare prema nama. When you want to satisfy the senses of Krishna, that is love.
Just like Arjuna. In the beginning he wanted to satisfy his own senses. “I shall not fight because if the other party, my brothers and grandfathers, they live, I shall be happy.” So that is kama. That is not prema. But when he agreed to fight because Krishna wanted it… Nimitta-matram bhava savya-sacin. So that is prema.
So Krishna-prema can be executed in so many ways. Simply Krishna should be satisfied. That is prema. That is Krishna consciousness. So at the present moment, Krishna, in the Bhagavad-gita wanted: sarva- dharman parityajya mam ekam saranam vraja [Bg. 18.66].
Krishna wanted Arjuna—Arjuna means everyone—that they should surrender to Krishna and be engaged in the service of Krishna. So people… Krishna, when we speak of Krishna, means God, the Supreme Personality of Godhead.
So this Krishna consciousness movement is propagating that to serve Krishna. When Krishna was present He demanded that “You surrender unto Me,” and we are preaching, “You surrender unto Krishna.” What is the difference? There is no difference.
So the same thing, what was spoken five thousand years ago by Krishna personally, we Krishna conscious men… Because we are known in the world as Hare Krishna People. They write in the newspaper, “The Hare Krishna People.” So our preaching is the same. We don’t change. We present, therefore, Bhagavad-gita As It Is.
Krishna says that everyone should surrender unto Him. We are preaching the same philosophy, that “You surrender to Krishna.” Krishna says, man-mana bhava mad-bhakto mad-yaji mam namaskuru [Bg. 18.65]. We say the same thing. We ask everyone that, “You become a devotee of Krishna. You think of Krishna constantly. You worship Krishna.
You offer you obeisances unto Krishna.” So this is favorable. If we preach what Krishna said five thousand years ago, that is favorable. That is Krishna consciousness. To act in favor Krishna means Krishna consciousness movement. Full Lecture