By chanting the holy name of Narayana, you immediately contact with the Supreme Personality of Godhead. Nama cintamanih krishnas caitanya-rasa-vigrahah. Nama, the Lord’s name, is not material; it is spiritual.
The sound is Brahman, sabda-brahma. Vedic sounds, they are sabda-brahma. They are not material sound. So nama cintamanih, spiritual. Krishna. Krishna and Krishna’s name, there is no difference. Nama cintamanih krishnas caitanya-rasa-vigrahah.
Rasa, the transcendental mellows. Every one of us is searching after some mellow, some pleasure from everything. Krishna is the reservoir of all pleasures, rasa-vigraha, fully personified. Wherever there is Krishna, there is rasa, a transcendental mellow, enjoyment, relishable. Very Krishna presence.
by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Surat, December 17, 1970