Srila Prabhupada, Vrindavana, March 16, 1974 — [...] Everyone is desiring in this material world for riches, wealth, dhanam, and janam, good family, high aristocratic family, or good followers, leader, minister. Janam. They are aspiring popular votes. Na dhanam na janam na sundarim kavitam. And next is to have a very beautiful, obedient wife.
These are the aspirations of material life. But Caitanya Mahaprabhu said, “I do not want all these things.” Na dhanam na janam na sundarim. This is bhakti life. When one is free from all such material desires, he’s fit for executing devotional service. That is mukti.
Therefore we have to cleanse our heart. Our heart is always aspiring how to get money, how to get women, how to get prestige, how to become leader, how to become minister, how to become guru. These are the things, always hankering in our heart. Therefore Caitanya Mahaprabhu says, ceto-darpana-marjanam [Cc. Antya 20.12]. First of all cleanse your heart. And that is also said in the Srimad-Bhagavatam, that nasta-prayesv abhadresu nityam bhagavata-sevaya [SB 1.2.18]. Nityam. Not seven days.
Nityam. Read every day. Especially those who are in Vrindavana. Every day, as much as possible, read Srimad-Bhagavatam, Bhagavad-gita. Nityam. Then our heart will be cleansed, and we shall know what is our constitutional position, what is our relationship with Krishna, and then if we serve in that relationship, our life is perfect. Full Lecture