So among the senses, the tongue is the most formidable, very difficult to control. So Bhaktivinoda Thakura said, tar madhye jihva ati, lobhamoy sudurmati ta ’ke jeta kothina samsare. Of all the senses, the tongue is the strongest enemy, always proposing, “Eat this, eat this, eat this, eat this, eat this.” Just see, for tongue, only one person eats little bit of beef only, not much. No, I have seen. A piece of beef. But for the satisfaction of the senses, thousands of innocent animals are being killed. Just see. They cannot control this, a bit of beef. They cannot control. If they decide that we shall not… We are prohibiting, “No meat-eating.” So this is controlling the sense. Because unless you bring the senses under control, there is no question of spiritual advancement. Tar madhye jihva ati. Yan maithunadi-grhamedhi-sukham hi tuccham [SB 7.9.45]. Trpyanti neha krpana bahu-duhkha-bhajah.
by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Detroit, June 16, 1976
Chris Martin of Coldplay