Chapter Fifteen: [...] The Lord next explained the different meanings of ittham-bhuta-guna. Ittham bhuta indicates fully transcendental pleasure before which the transcendental pleasure known as brahmananda becomes like straw. In the Hari-bhakti-sudhodaya (14.36), a devotee says:
brahmany api jagad guro
“My Lord, O Supreme, simply by understanding You or seeing You, the pleasure which we derive is so great that the pleasure of brahmananda becomes insignificant.” In other words, the pleasure derived by understanding Krishna as He is—as the all-attractive reservoir of all pleasures and the reservoir of all pleasure-giving tastes with all transcendental qualifications—attracts one to become His devotee.
By virtue of such attraction, one can give up fruitive activities and all endeavors for liberation and can even abandon the intense desire to achieve success in yoga mystic power. The attraction of Krishna is so intense that one can lose respect for all other means of self-realization and simply surrender unto the Supreme Personality of Godhead.