Make such prasadam as people will come and be mad after it

Prabhupada: Make very nice palatable prasadam. We shall spend for that. Why miserly? There is no need of miserly. You are going to earn money by agricultural produce, so how the money will be utilized? It will be utilized for Krsna’s purpose. By prasadam, by chanting, by drama, somehow or other bring them. That is our mission. Congregational chanting. Always festival, and we shall spend for that. Immediately arrange. If there is scarcity of money, I shall pay, but from… Bring them somehow or other. Tomorrow I want to see at least 500 men.

httpv://www.youtube.com/watch?v=XScZyP3pwak&hl

Make arrangement like that. I came here to see that, not to sit down in a room peacefully. So there also we shall inform the meeting that we want to propagate this Krsna consciousness movement town to town, village to village, by attracting them with musical demonstration of sankirtana, dramatic play, movie, prasadam. Somehow or other they should come to the temple, to the pandal and congregationally chant Hare Krsna maha-mantra, hear Bhagavad-gita, Bhagavatam. For this purpose, whatever expenditure is required, that you should collect and spend. This is the scheme of Hare Krsna movement. You must come here, question, understand, and vigorous propaganda should be inaugurated town to town, village to village. Those who are educated, to them distribution of literature. The school, college, library, institution, university, by scholarly presentation. That is wanted.

To attract them to really nice prasadam, palatable food, we shall spend. And we shall argue also by literature, and they’re learning. Where is the difficulty? We shall take contribution from rich persons. We shall earn ourself, and spend it, to give them very nice prasadam. Gradually when they come, when you engage them in producing their own food, own shelter, own cloth… This should be organized. And they’ll be glad. As soon as they understand, they will be glad to do. And they will stop all this nonsense: illicit sex, and meat eating. Then their life will be purified. And they’ll make more and more advancement in this path. That is perfection. That you want. Is it clear or not?
Yes? This is our mission. If you give them very nice palatable prasadam… They go to hotel from miles together to take some palatable foodstuff, restaurant, hotel. And we cannot give nice Krsna prasadam? Why? Why you cannot give? Arrange like that, first class. Simply for eating they will come. Immediately do it.
Give them nice prasadam by which they are attracted. It doesn’t matter khicuri, puri, kacuri, ladu. Whatever they are attracted, we must give. Whatever that will attract them. That I want. Krsna-prasadam. Don’t waste, give them nice palatable foodstuff. Give them one finest kacuri, one nice samosa, two puris, they will be very glad. Make very, very, nice prasadam. What is this rubbish, the dog cannot eat even? They have done a great mistake, all rascals. I am very angry. I say that if you have got no money, I’ll spend, I will give you money. Why should you make such tenth class, and no food at all. It is to be thrown away. Simply waste of grains and energy. Engage nice professional cook, prepare nice foodstuff. I shall spend for that if you have no money. Gentlemen who are coming immediately should be offered some prasadam. “Please come here, take: puri, kacuri, samosa.” Arrangement should be like that. The doctors came, he comes out of love, but there is no prasadam. What is this? The doctor comes, but we couldn’t supply him prasadam at 12 o’clock.

Prasada is not yet ready, you also said. After eating I have no, not yet ready. What is this? At 2 o’clock? As soon as they want. The Vrndavana also, the same thing I told that what they are doing? Prasadam, as soon as they want, they’ll must feed some prasadam according to the position of the person. We shall spend for that. I am not hesitating to spend money, why the arrangement is lacking? Immediately arrange for theirs and invite them. Don’t make it childish. Where are the leaders, they are now engaged there?

So anyway, this is my instruction. We have to written and discuss and go. And I want to see tomorrow many thousand people. If you cannot make attractive, why they will come? Then it is failure. Make attractive. Whatever money is required, I shall pay. Simply theory will not help. Make such prasadam as people will come and be mad after it.

Room Conversation
on Farm Management
by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
December 10, 1976, Hyderabad