“This Process is accepted only by Someone who is very Fortunate”

Prabhupada, “The Matchless Gift”: This process is accepted only by someone who is very fortunate. Caitanya Mahaprabhu therefore said: brahmanda bhramite kona bhagyavan jiva. guru-krsna-prasade paya bhakti-lata-bija: ” By the grace of Krishna and the spiritual master, a fortunate person, after wandering throughout the universe in different species of life, receives the seed of pure devotional service.” Krishna consciousness is meant for the very fortunate, for simply by accepting this one process a person can surpass all the duties of austerity, renunciation, celibacy, etc. Sukadeva Gosvami declares: kecit kevalaya bhaktya: “One who is extremely fortunate takes to the process of pure devotional service.”

Kevala bhakti refers to pure unalloyed devotional service in which there is no desire but to please Krishna. One should not render devotional service just to increase his income. We want money to become happy, but if we take to Krishna consciousness, automatically we will become so happy that we will neglect money. Money will automatically come. Happiness will come. There is no need to endeavor for these things separately.
It was Dhruva Maharaja who lamented, “How foolish I was that I took to devotional service with a desire for material profit.” Ordinarily for material profit one goes to his boss or some rich man or demigod, but a devotee does not go anywhere but to Krishna, even if he has material desires. If one goes to Krishna even for material advantages, the day will come when he forgets material desires, just like Dhruva Maharaja. He was repentant, and said, “I came to Krishna and asked for something material, just like one who has pleased a very rich man and who asks him for a few grains of rice.” If a rich man agrees to give us whatever we want, but we ask him only for a few grains of rice, is that very intelligent? Asking Krishna for material benefit is exactly like this. One need not ask Krishna extraneously for material happiness, for material happiness will automatically roll before his very feet, pleading, “Please take me, please take me.”